Objective:
Resolve a decades-old debateâdoes consciousness arise in sensory areas or higher cognitive regions?
Methodology: An Adversarial Collaboration
Scientists pitted two leading theories against each other:
- Integrated Information Theory (IIT): Consciousness emerges from interconnected neural networks.
- Global Neuronal Workspace Theory (GNWT): Consciousness requires a "broadcast" of information from prefrontal brain regions 2 .
In an unprecedented team effort, 256 participants viewed diverse visual stimuli (faces, objects, abstract patterns) while three technologies mapped brain activity:
fMRI
Tracked blood flow changes
MEG
Measured magnetic fields
EEG
Recorded electrical activity 2
Results and Analysis
Neither theory fully prevailed. Instead:
- Sensory regions (visual cortex) dominated conscious perception, with sustained activity during stimulus awareness.
- The prefrontal cortex activated later, suggesting it handles post-perception tasks (e.g., decision-making) 2 .
Brain Region |
Role in Consciousness |
Experimental Evidence |
Early visual cortex |
Processes raw visual input |
High activation during stimulus detection |
Prefrontal cortex |
Coordinates responses |
Delayed activation; minimal during initial perception |
Implications: Consciousness may be less about "thinking" and more about "seeing." This reorientation could aid coma patients by identifying "covert consciousness" through sensory-area monitoring
2 .